Case study · Multispecialty hospital · Kadapa
Vedanta Hospitals, Kadapa: Hospital SEO and AI Search Visibility
Vedanta Hospitals, a multispecialty hospital in Akkayapalli, Kadapa, grew its Google visibility with department pages and a patient-education library, delivered by a team based in Hyderabad. Google Search Console recorded 15.7K clicks and 1.18M impressions at an average position of 6 from 29 June 2025 to 28 October 2026, and 272K AI Overview and AI Mode appearances across 113 pages.
This work was delivered by our team at Brolly Agency, Dr Rise's sister company, which works on the hospital's website, SEO and patient-education content.
Client
Vedanta Hospitals, multispecialty with 24-hour emergency and ICU
Location
Akkayapalli, Kadapa, Andhra Pradesh
Services
Website, SEO, local SEO, patient-education content, AI search
Evidence
Google Search Console, 29 Jun 2025 – 28 Oct 2026
Results at a glance
What the numbers show
15.7K
Google clicks in 16 months, from 1.18M impressions
Position 6
Average Google position across all queries
~8×
Daily impressions, ≈500 (Jul 2025) to ≈4,000 (Oct 2026)
272K
AI Overview and AI Mode appearances, 113 pages
All figures are from Google Search Console (Search type: Web; the AI report is in Beta from 18 May 2026); search performance varies with season and competition.
The challenge
What did a Kadapa hospital need from Google search?
Families in Kadapa and across the Rayalaseema region search for specialists by name and by condition, and the hospital wanted to be the answer they found.
Specialist searches, not just the brand
A family looking for a urologist in Kadapa usually calls whichever hospital Google shows them for that search. The site therefore needed to rank for departments and named doctors, not only for people already searching the hospital's name.
Answers before the appointment
Patients usually read up on a symptom, such as stroke warning signs, a slipped disc, kidney stones or blood in urine, well before they pick a hospital. The hospital wanted its own website to give them clear, medically checked answers.
Staying visible in AI answers
As AI Overviews and AI Mode summarise more health questions, a hospital that is never cited there becomes harder to find. Content had to be structured so that Google's AI could quote it accurately.
Our approach
How was the hospital's search visibility built?
The team worked outwards from patient questions, then let monthly data decide what to write next.
1
Map regional search habits
The team studied how families in Kadapa and the Rayalaseema districts look for care: by department, by doctor name and by symptom well before a visit. AI tools made the query research faster, while strategists decided which searches mattered most.
2
Department and doctor pages
Department and doctor pages were optimised for Kadapa searches, with the city named in the content, headings and schema rather than only in the footer, so the hospital matched what local patients actually type.
3
A patient-education library
Plain-language guides covered stroke warning signs, cervical and lumbar disc disease, prostate enlargement, kidney stones, blood in urine and pacemaker implantation. Medical writers checked every claim and kept the content within NMC advertising guidelines.
4
From reading to action
Every guide links to the department concerned, the doctors who treat that condition and the round-the-clock emergency number. Someone who spots a warning sign while reading can see at once who to contact and how to reach them.
5
Let the data choose topics
Automated monthly reports show clicks, impressions and AI appearances by page. Guides that earned the most AI citations shaped the next topics, and low-value topics were retired as the programme grew.
Results
What did Google Search Console record for Vedanta Hospitals?
- Between 29 June 2025 and 28 October 2026, the website earned 15.7K clicks and 1.18M impressions from Google Search at an average position of 6 and a 1.3% click-through rate.
- Daily impressions rose from roughly 500 in July 2025 to roughly 4,000 in October 2026, about eight-fold, while daily clicks rose from about 15 to about 50.
- Three phrasings of urologist searches in Kadapa together brought more than 500 clicks, alongside 3,357 clicks for "vedanta hospital kadapa".
- From 18 May to 28 October 2026, the site appeared 272K times in Google AI Overviews and AI Mode across 113 pages.
- The brain stroke warning-signs guide alone appeared 89,162 times in Google's generative AI features.
- Other frequently cited guides cover cervical and lumbar disc disease (24,084), prostate enlargement and TURP surgery (22,979), early signs of BP and diabetes (22,083), endoscopic brain surgery (13,940) and kidney stones (13,438).
Source: Google Search Console for vedanthahospital.com (Search type: Web); AI figures from the Beta generative AI features report, read on 30 October 2026. No patient numbers or treatment outcomes are claimed, and results vary.
Google Search Console performance report for vedanthahospital.com over 16 months (Search type: Web): 15.7K clicks, 1.18M impressions, 1.3% average CTR and average position 6, with daily impressions rising steadily.
Google Search Console generative AI features report (Beta) for vedanthahospital.com: 272K total impressions in AI Overviews and AI Mode, with daily data from 18 May 2026.
What we learned
What can hospitals learn from this case?
Condition guides outperform brochure pages
The most-cited pages answer questions about symptoms and treatments, not "about us" copy. Patients search for the problem first and the hospital second, so content should start where they start.
Write the city into the page
Pages rank for searches like urologist in Kadapa because the location appears in the content, the headings and the schema. A city name tucked into the footer alone does very little.
Structure for AI, write for people
Each guide opens with a direct answer, lists warning signs as numbered points, uses clear headings and names the hospital. That structure is what made the pages easy for Google's AI to cite 272K times.
Track AI appearances alongside clicks
Clicks alone undercount visibility. Counting AI Overview and AI Mode appearances reveals how often the hospital is put in front of patients who never click, so both numbers belong in every monthly report.
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Services used
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FAQ
Questions about this case study
Who is Vedanta Hospitals?
Vedanta Hospitals is a multispecialty hospital in Akkayapalli, Kadapa, Andhra Pradesh, serving patients from across Rayalaseema. Its departments include neurosurgery, cardiology and cardiothoracic surgery, urology, orthopaedics, general medicine and surgery, ENT, eye care, gynaecology and radiology, backed by a 24-hour emergency unit, ICU and ECMO.
How long did this growth take?
It built up over about 16 months of steady work. Daily impressions grew gradually from roughly 500 in July 2025 to roughly 4,000 in October 2026, with clicks following. Hospital SEO rewards consistent, medically accurate publishing over months, so no one can honestly promise a fixed ranking timeline.
What is the generative AI features report?
It is a Beta report in Google Search Console, with data from 18 May 2026, that counts how often a site's pages appear inside AI Overviews and AI Mode. It shows impressions by page, country, device and day; for Vedanta Hospitals it recorded 272K across 113 pages by 28 October 2026.
Does hospital content follow NMC advertising rules?
Yes. The content avoids promised outcomes, patient testimonials and before-and-after claims. It describes conditions, procedures and facilities factually, and doctor profiles list registered qualifications only. Any patient data collected through enquiry forms should also be handled in line with the DPDP Act 2023.
Why is a Kadapa hospital on a Hyderabad agency's website?
Because the work was delivered by our team at Brolly Agency, Dr Rise's sister company in Hyder Nagar, Hyderabad, which serves healthcare clients across Telangana and Andhra Pradesh. The same approach applies to hospitals in Hyderabad, from Secunderabad to Gachibowli and Hitech City.
Can Dr Rise do SEO for our hospital?
Yes. Dr Rise works only with healthcare organisations, including multispecialty hospitals in and around Hyderabad. The first step is a free review of your indexing, department and doctor rankings, Google Business Profile and AI visibility, after which we share a plan. Call or WhatsApp +91 78425 02226.
Want a plan like this for your clinic?
Start with a free audit of your Google presence, website and ads. We will show you the first three things we would fix.