Case study · Maternity and surgical clinic · Kukatpally
Sri Sai Lorven Clinic: Local SEO for a Kukatpally Maternity and Surgical Clinic
Sri Sai Lorven Maternity and Surgical Clinic in Pragathi Nagar, Kukatpally, Hyderabad, became easier to find through local SEO, doctor profile pages and honest procedure cost pages. Between 29 June 2025 and 28 October 2026, Google Search Console logged 535K impressions and 2.92K clicks at an average position of 11, and its AI report counted 9.15K AI Overview and AI Mode appearances across 23 pages.
This work was delivered by our team at Brolly Agency, Dr Rise's sister company, which handles the clinic's website and digital marketing.
Client
Sri Sai Lorven Maternity and Surgical Clinic (Dr Vineela Reddy, Dr V Ramprasad)
Location
Pragathi Nagar, Kukatpally, Hyderabad 500090
Services
Website, local SEO, doctor profiles, procedure cost pages, AI search
Evidence
Google Search Console, 29 Jun 2025 – 28 Oct 2026
Results at a glance
What the numbers show
2.92K
Google clicks, 29 Jun 2025 – 28 Oct 2026
535K
Google impressions over the same 16 months
363
Clicks from six variations of the clinic's name
9.15K
AI Overview and AI Mode appearances, 23 pages
Figures come from Google Search Console (Search type: Web; AI data from 18 May 2026); daily clicks eased in late 2026, and search results vary from clinic to clinic.
The challenge
What does a two-doctor clinic in Kukatpally need from Google?
The clinic offers pregnancy care, laparoscopic gynaecology, family planning and general surgery, and it competes with large hospitals only a few kilometres away in Kukatpally and KPHB.
Rank for procedures, not just the name
People in Pragathi Nagar, Nizampet and Kukatpally often search for a procedure and its cost, such as a family planning operation, before they look for a clinic. The website needed pages that answer those searches directly.
Help patients find the doctors
After a referral, patients usually type the doctor's name into Google. Dr Vineela Reddy and Dr V Ramprasad each needed a clear profile page that ranks for that search and that Google's AI can quote.
Talk about cost honestly
Cost is usually the first question for family planning, gallbladder, appendix or circumcision surgery. Indicative ranges, written within medical advertising norms, help a patient decide to call without any promise about outcomes.
Our approach
How was the clinic made easier to find locally?
The team built the website around three kinds of search: procedure and cost, doctor name, and clinic name.
1
Map local search behaviour
The team studied how people within a few kilometres of the clinic search: by procedure and cost, by doctor name, and by the many spellings of the clinic's name. Each pattern was given its own page so that pages did not compete.
2
Procedure and cost pages
Pages were written for family planning, gallbladder, appendix, circumcision, prolapse and hysterectomy, each with an honest cost range. The doctors checked every clinical statement before publishing, keeping the content within NMC advertising norms.
3
Doctor profiles and Business Profile
Each doctor received a profile page listing registered qualifications and services. The Google Business Profile was optimised for Pragathi Nagar and Kukatpally so that map results and website pages show the same clinic details.
4
Make every page bookable
Every page shows the address, a call button and WhatsApp, because someone reading about a procedure late in the evening is often ready to ask a question there and then, without hunting for contact details.
5
Report monthly, then refresh
Search Console reports by page and query run automatically each month. When they showed daily clicks easing through 2026, the plan shifted to refreshing the cost pages, adding new procedures and strengthening the local listings.
Results
What did Google Search Console record for the clinic?
- Over 16 months, from 29 June 2025 to 28 October 2026, the website earned 2.92K clicks and 535K impressions from Google Search at an average position of 11.
- Six variations of the clinic's name, such as "sri sai lorven" and "sai lorven hospital", together brought 363 clicks.
- The search "family planning operation cost" earned 56 clicks from 4,959 impressions, and "hpv vaccine cost in hyderabad" earned 29 clicks from 6,003 impressions.
- Searches for "dr vineela gynecologist" and "dr vineela reddy gynecologist" brought 76 clicks between them.
- Between 18 May and 28 October 2026, the site appeared 9.15K times in Google AI Overviews and AI Mode across 23 pages, with the family planning cost page alone accounting for 3,340.
- Other pages cited by Google's AI include prolapse surgery (1,247), gallbladder surgery cost (593), piles specialist doctor (553), the Dr Vineela Reddy profile (550), the Dr V Ramprasad profile (526), circumcision operation cost (500) and appendix operation cost (361).
- Daily clicks were about 16 in mid-2025 and about 5 in October 2026, which is why the cost pages are now being refreshed and expanded.
Source: Google Search Console for srisailorven.com (Search type: Web). AI figures come from the Beta generative AI features report, which counts impressions only, and were read on 30 October 2026. No patient numbers, advertising results or treatment outcomes are claimed.
Google Search Console performance report for srisailorven.com over 16 months (Search type: Web): 2.92K clicks, 535K impressions, 0.5% average CTR and average position 11, with daily clicks easing towards late 2026.
Google Search Console generative AI features report (Beta) for srisailorven.com: 9.15K total impressions in AI Overviews and AI Mode, with daily data from 18 May 2026.
What we learned
What can other small clinics learn from this?
A doctor's profile is a landing page
When a patient hears a doctor's name from a friend, they search for it next. Profile pages that rank and are cited by Google's AI turn that word-of-mouth moment into a phone call.
Honest cost pages earn attention
The family planning cost page is the clinic's most-cited page in Google's AI, with 3,340 appearances. Clear, factual ranges answer the patient's first question and give AI tools something reliable to quote.
Brand searches reflect local reputation
363 clicks across six spellings of the clinic's name suggest people hear about it locally and then check online. Local SEO has to make sure the right clinic appears at that moment.
Clinic SEO needs regular upkeep
Daily clicks eased from about 16 to about 5 over the period. Visibility has to be maintained with refreshed and expanded pages; a website built once does not hold its place on its own.
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Services used
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FAQ
Questions about this case study
Who is Sri Sai Lorven Maternity and Surgical Clinic?
Sri Sai Lorven is a two-doctor clinic at Plot 546, opposite SBI, in Pragathi Nagar, Kukatpally, Hyderabad 500090. Dr Vineela Reddy looks after pregnancy, maternity and gynaecology, including laparoscopic work, while Dr V Ramprasad is the general surgeon for conditions such as gallstones, hernia, appendicitis, thyroid problems and piles.
Why does this case study show clicks falling?
Because the data shows it. Daily clicks were about 16 in mid-2025 and about 5 in October 2026. Reporting the trend openly explains the next phase of work: refreshing the cost pages, adding new procedures and strengthening the clinic's local listings in Kukatpally and Pragathi Nagar.
What is an AI Overview appearance?
It is an impression recorded when a page from the website is shown inside Google's AI Overviews or AI Mode. Google Search Console's generative AI features report, in Beta with data from 18 May 2026, counts these by page. For this clinic it recorded 9.15K appearances across 23 pages up to 28 October 2026.
How does local SEO work for a clinic in Kukatpally?
Local SEO combines a complete Google Business Profile, pages that pair a procedure with the locality, doctor profiles, consistent name, address and phone details across directories, and genuine reviews collected within medical advertising norms. Together these decide whether a clinic appears for searches like a gynaecologist in Pragathi Nagar or KPHB.
Does this page claim patient numbers or outcomes?
No. Every figure comes from Google Search Console and describes search visibility: clicks, impressions, average position and AI appearances. There are no claims about advertising, patients treated or clinical results for this clinic, and search performance varies from one practice to another.
Can Dr Rise do local SEO for my clinic in Hyderabad?
Yes. Dr Rise works only with healthcare practices in Hyderabad, including clinics in Kukatpally, KPHB, Madhapur and Secunderabad. The first step is a free review of your procedure pages, doctor profiles, Google Business Profile and AI visibility, followed by a recommended plan. Call or WhatsApp +91 78425 02226.
Want a plan like this for your clinic?
Start with a free audit of your Google presence, website and ads. We will show you the first three things we would fix.